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The trend is clear - people are demanding content that is specific these people and their specific physical circumstance at your specific time of truth. The challenge is for radio to translate this and remain relevant.

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For years the business was smug about its place inside of living space of people listening. It survived the big TV onslaught and came out stronger. May possibly sell quarter-hour advertising for the hour and people would just sit through it, due to the fact somehow "zoned" in and out as they wanted to hear.

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