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Readability is a measure of how simply your audience can learn and perceive your content material. In case your content is difficult to read, readers will bounce off your page (and likely by no means come again). Habits like this signals to Google that your content material is of low quality. So, it may not rank very well. Using subheadings is a good begin. Use brief sentences and paragraphs. However Yoast additionally takes care of things like canonical tags, noindex tags, and sitemaps for you. ProTip: Yoast includes a simple content material analysis with improvement suggestions. Numerous learners stress out too much about this—I advocate not being attentive to it at all. Keyword research is the process of discovering keyword alternatives that can generate large visitors and sales for what you are promoting.